How to Make Your Email Campaigns Stand Out

 

by Maya Keitt

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Email marketing is just as important as website and social media when it comes to promoting your brand. Having an email campaign that stands out is vital to your success. From the design to the subject line, these are all crucial elements to your success. We’ve got some tips to make sure you reach your audience.

Subject Lines Are Key

Subject lines are the first thing an audience member sees when they receive your email to their phone or inbox. With that being the case, it is crucial that the language be captivating and intriguing. It needs to be something that pushes the audience member or customer to take action and open your email. The best subject lines are clear, short, intriguing, and they pose impelling questions. It may even be a bonus to add an emoji, when appropriate!

 

Create an Experience

Luckily, interactive content works really well with any audience and can elevate your campaign from boring to engaging. Here are some ways that you can hold your audience’s attention a bit longer:

  • GIFs

  • Animations

  • Charts and infographics

  • Surveys and polls

  • Quizzes

These are also ways to get noticed and stand out from the crowd. Since you’ve captured your reader’s attention, be sure to add your call-to-action (CTA) to these pieces.

Make Them Mobile Friendly

We all know that a mobile friendly website is crucial, but it’s just as important for your email campaigns. 75% of people say they use their cellular devices to check their emails. This means that making your emails responsive and mobile-friendly is essential for your marketing campaign success. Here are some ways you can make sure your emails are mobile friendly:

  • Create emails in a single column (stacked) design. This makes it easier to read on mobile.

  • Use smaller images. This reduces the time it takes for photos to load.

  • Test your emails. Emails appear different across different devices and web browsers. Be sure to look at your emails in all browsers and on your mobile to make sure it appears to your liking.

Overall, emails are marketing tools that can elevate your success tremendously, whether it be with financial ROI or building your audience members. Take this opportunity to enhance communication with your audience and prospective customers or clients. And remember to keep it professional, engaging, and authentic to your brand.

Need help crafting your emails? We’ve got you covered. Reach out for a free 30-minute consultation.

 
 
Michaela Flatley