Organized AF

Organized AF is a small company in Massachusetts that offers organizational services to foster more happiness and less stress in our homes. They base their practices on the philosophy of feng shui and the writing of Marie Kondo. They believe that an organized home leads to more peace in our lives.

OAF wanted their brand colors and typography to reflect the calmness that they seek to achieve through their services. We chose two calming greens as well as a plum color for contrast. Combined, these colors create a neutral palette that looks clean on both print and digital materials.