4 Reasons You Should Invest in Professional Images

by Maya Keitt

If you’re a small business owner, the images that you use to represent your work are important — whether they are on social media, your website, or in printed materials. This means that, unless you are a photographer yourself, it’s time to invest in professional images and hire a photographer.

When your target customers visit your website and social media, the first thing they will see is your visuals. Having professional photos, especially for a business page, is crucial. The first impression that you make should reflect the level of quality that you bring to the table. In today’s time, people meet you digitally before actually speaking to you. So if you want to make a good impression, you need to show up like a pro.

Here are four reasons why making this investment will benefit your business:

You’ll stand out.

As obvious as it is, many businesses choose to not go the professional route and solely rely on the plethora of stock photos available on the internet or will opt for their low-quality images instead. An HD shot is appealing and will create an immediate sense in your audience’s mind about who you are!  

Have content ready to go.

If you hire a professional photographer to take images for you, he or she will work with you to make the most of your photoshoot. By the end, you will have a huge content library to choose from! Whether that be for your social media, website, etc. you won’t have to run around finding images, you’ll already have them. High quality photos at your disposal are a great asset to have in your back pocket. It will keep you more efficient and ahead of the game.  

Consistency.

Does it ever bother you when the images on a website all feel like they come from different places , or like they were shot in a variety of styles? Or even worse, some are pixelated and blurry while some are high-quality? That’s probably because it’s a hobbled-together collection of stock images, cell phone pictures, and other photos downloaded from the web. To avoid this issue, a session with a professional photographer can give you everything you need for your website or social media feed, and allow you to have a consistent look and feel throughout these materials.

Your content will be more real.

If you use professional, custom images of your work — as opposed to stock images — your materials will look original and feel much more real to target customers. People can usually spot a stock image a mile away, and they would love to see your actual team as opposed to a stock photo of a group of people. Your clients and customers will love seeing the true people behind the work you are providing.

Now, You might be wondering how much of an investment this actually is, and the answer is that it depends on your needs. Hiring a photographer can cost anywhere from a couple hundred bucks to several thousand; and many of them charge based on time. If you just want headshots of your three person team, that cost less than a full-fledged branding photoshoot with multiple locations an d outfit changes.

We have working relationships with many photographers in the Boston and Baltimore areas, as well as resources to find photographers in other areas. If you need help finding someone, don’t hesitate to reach out and we can help!